Bachelor’s degree in Social Communication and PhD in Social Communication from Pompeu Fabra University. She has specialized in teaching corporate digital communication and marketing at universities and business schools, and has built an extensive career as a trilingual literary translator for publishing groups and peer-reviewed journals in the Humanities and Social Sciences.
Communication and Information Management Techniques
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
41101
Créditos:
6 ECTS
Language:
Catalan / Spanish / English
Type of subject: Core
Description
Communication in business organisations. Planning of strategic communication. Design management of databases and spreadsheets. Oral and written expression in Catalan and Spanish.
Learning Outcomes
Learn how to search for, analyse, assess and synthesise information. Learn how to structure, present and defend arguments. Learn about the values of multiculturalism: respect, equality, solidarity and commitment.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Lecturer
Role
Pelayo Corella
Teacher
Qualifications:
Master’s degree in History (IHJVV-UPF)
Bachelor’s degree in Journalism (UPF)
Bachelor’s degree in Geography and History (Universitat de Barcelona)
Biography:
Pelayo Corella trained as a journalist and historian and has been a lecturer at ESCI-UPF since the first year. After heading Continuing Education for six years, he currently combines his work as content strategist at ESCI-UPF with giving classes and lectures on retail and company internationalisation. He has helped write several books and reports on the evolution of trade and he cowrote the book Negociación intercultural.
Raquel Herrera Ferrer
Titular Professor
Qualifications:
PhD in Social Communication
Biography:
Àlex Caminals
Profesor
Contact details:
Ver perfil
Biography:
Computer Engineer. He has worked both in consulting and on the client side, providing technical solutions and leading teams in international projects within the field of data analytics. With a deep understanding of companies’ analytical needs, he advocates for treating data as a valuable asset that must be properly governed and leveraged. Entrepreneur, business owner, and communicator, he has extensive experience delivering training in companies and higher education institutions.