Communication and Information Management Techniques
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
41101
Créditos:
6 ECTS
Language:
Catalan / Spanish
Type of subject: Core
Description
Communication in business organisations. Planning of strategic communication. Design management of databases and spreadsheets. Oral and written expression in Catalan and Spanish.
Learning Outcomes
Learn how to search for, analyse, assess and synthesise information. Learn how to structure, present and defend arguments. Learn about the values of multiculturalism: respect, equality, solidarity and commitment.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Pelayo Corella
Coordinator
Master’s degree in History (IHJVV-UPF)
Bachelor’s degree in Journalism (UPF)
Bachelor’s degree in Geography and History (Universitat de Barcelona)
Pelayo Corella trained as a journalist and historian and has been a lecturer at ESCI-UPF since the first year. After heading Continuing Education for six years, he currently combines his work as content strategist at ESCI-UPF with giving classes and lectures on retail and company internationalisation. He has helped write several books and reports on the evolution of trade and he cowrote the book Negociación intercultural.
Joan Marimon
Lecturer
Civil Engineer (UPC)
Joan Marimon has held management positions in several businesses offering ICT training services and has combined his work with teaching since 1984. He has lectured at ESCI-UPF since the very first year, teaching Information Management as part of the Communication and Information Management Techniques subject for the Bachelor’s Degree in International Business and Marketing. He is also an associate lecturer at the Business and Economics Department at UAB and teaches business training and mentoring.