Communication and Information Management Techniques
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
41101
Créditos:
6 ECTS
Language:
Catalan / Spanish / English
Type of subject: Core
Description
Communication in business organisations. Planning of strategic communication. Design management of databases and spreadsheets. Oral and written expression in Catalan and Spanish.
Learning Outcomes
Learn how to search for, analyse, assess and synthesise information. Learn how to structure, present and defend arguments. Learn about the values of multiculturalism: respect, equality, solidarity and commitment.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Pelayo Corella
Coordinator
Master’s degree in History (IHJVV-UPF)
Bachelor’s degree in Journalism (UPF)
Bachelor’s degree in Geography and History (Universitat de Barcelona)
Pelayo Corella trained as a journalist and historian and has been a lecturer at ESCI-UPF since the first year. After heading Continuing Education for six years, he currently combines his work as content strategist at ESCI-UPF with giving classes and lectures on retail and company internationalisation. He has helped write several books and reports on the evolution of trade and he cowrote the book Negociación intercultural.
Mark Jeffery
Full-Time Teacher
PhD. in the Law of the European Union
Dr Mark Jeffery is a specialist in the law, institutions and policies of the European Union, with a particular focus on Trade Policy, the Single Market and Social Policy. He has a law degree from the University of Manchester, an MA in Industrial Relations from the University of Warwick, and a PhD in EU Law from the European University Institute in Florence. He is accredited by the Catalan Agency for University Quality (AQU Cat, acreditació en Recerca) and the Spanish Agency for University Quality (ANECA). He has taught at several universities in Barcelona, including the Pompeu Fabra University, the University of Barcelona, the Open University of Barcelona and the Blanquerna / Ramon Llull University.
He worked for over 15 years for the European Commission, where he was Head of Communication at the Commission Representation office in Barcelona.
Erick Suarez Dominguez
Coordinador
PhD in Management (Marketing) - University of Montpellier, FR
Master in International Management – University of Angers, FR
Erick Suárez Domínguez is the academic coordinator for mobility programmes and the consumer management area. With academic experience at universities in France and Latin America, he has taught marketing and management in undergraduate and master’s programmes. His research includes participation in conferences and publications focusing on understanding consumer behaviour, with a special focus on vegetarian and vegan communities.