Bachelor’s degree in Social Communication and PhD in Social Communication from Pompeu Fabra University. She has specialized in teaching corporate digital communication and marketing at universities and business schools, and has built an extensive career as a trilingual literary translator for publishing groups and peer-reviewed journals in the Humanities and Social Sciences.
Raquel Herrera Ferrer
Role
Titular Professor
Qualifications
PhD in Social Communication
Biography
Subjects they teach
Subject
Programme
Typology
Communication and Information Management Techniques
Bachelor’s Degree in International Business and Marketing
Core
Programme:
Bachelor’s Degree in International Business and Marketing
Communication in business organisations. Planning of strategic communication. Design management of databases and spreadsheets. Oral and written expression in Catalan and Spanish.
Learn how to search for, analyse, assess and synthesise information. Learn how to structure, present and defend arguments. Learn about the values of multiculturalism: respect, equality, solidarity and commitment.
Code:
41101
Créditos:
6 ECTS
Language:
Catalan / Spanish / English
Type of subject: Core
Corporate Communications and Branding
Bachelor’s Degree in International Business and Marketing
Required
Programme:
Bachelor’s Degree in International Business and Marketing
Corporate communication. Effective presentations. Communication plans. External communications.
Give effective presentations in English and understand the importance of planning in corporate communication. Draw up a company’s communication plan. Establish outwards communication.
Code:
41304
Créditos:
4 ECTS
Language:
English
Type of subject: Required
New Trends in International Marketing
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
Neuro-marketing. Social responsibility in marketing. Latest trends in giving services through innovation.
To be able to develop the marketing-mix strategy, define brand extension as well as communication strategies and distribution alternatives, strive to look towards the future and provide insights for a successful relationship with customers and clients.
Code:
80129
Créditos:
6 ECTS
Language:
English
Type of subject: Elective