Consumer Behaviour
Asignatura del Grado en Negocios y Marketing Internacional
Información académica
Code:
80137
Créditos:
6 ECTS
Language:
English
Type of subject: Elective
Description
Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall, and product attitude formation. Decision-making models and influence techniques and marketing applications in the contexts of product choice and brand loyalty.
Learning Outcomes
Capacity to answer important marketing questions such as how to boost product awareness or how to increase purchase intentions.
This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..