Consumer Behaviour

Asignatura del Grado en Negocios y Marketing Internacional

Información académica

Code:
80137

Créditos:
6 ECTS

Language:
English

Type of subject: Elective

Description

Perception, memory, motivation and personality and their marketing applications in the contexts of product awareness, product recall, and product attitude formation. Decision-making models and influence techniques and marketing applications in the contexts of product choice and brand loyalty.

Learning Outcomes

Capacity to answer important marketing questions such as how to boost product awareness or how to increase purchase intentions.

This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..

Futher information

Lecturer Role

Erick Suarez Dominguez

Coordinador

Contact details:

erick.suarez@esci.upf.edu

Ver perfil

Lecturer:
Communication and Information Management Techniques Consumer Behaviour Consumer Behaviour Data Analysis

Qualifications:

PhD in Management (Marketing) - University of Montpellier, FR
Master in International Management – University of Angers, FR

Biography:

Erick Suárez Domínguez is the academic coordinator for mobility programmes and the consumer management area. With academic experience at universities in France and Latin America, he has taught marketing and management in undergraduate and master’s programmes. His research includes participation in conferences and publications focusing on understanding consumer behaviour, with a special focus on vegetarian and vegan communities.