Master’s Degree in International Digital Marketing

TRULY MASTER THE TECHNOLOGIES EVERYONE ELSE CLAIMS TO

Area
International marketing
Title
Master in International Digital Marketing
MODALITY
On campus
LENGTH
October to July
CREDITS
60 ECTS
TIMETABLE
Fri., 3.45–9.30 pm
Sat., 9 am–2.45 pm
TUITION FEES
€7,500
PLACES
25 students
Language
80% in spanish and 20% in english

An international digital marketing strategy is much more than knowing your way around social media. Equip yourself with the skills to master digital technologies and the expertise to design global strategies.

The International Digital Marketing Master's offers comprehensive training for students to gain a global understanding of digital strategies in companies with an international focus. The content includes international marketing in the digital world, web and mobile marketing, web design, social media and content marketing, online sales strategy, customer relations, business models and new technologies, and working in an international digital marketing world. As part of the programme, students will complete a final master's project, which consists of developing a global digital marketing plan to promote a product or service in a specific country, with personalised guidance.

The aim of the master's is to train students in the application of new marketing methods using advanced digital technologies and to master these to integrate them into strategies suitable for the country, product, and customer. In addition, they will learn to apply UX/UI, SEO, content marketing and social media to improve communication, as well as to understand the potential of Big Data and artificial intelligence in data collection and analysis, strategy development and execution, content creation, and optimisation. Students will also become familiar with customer control and loyalty tools using a CRM and develop sales strategies for e-commerce and e-marketplaces for B2B and B2C.

DO YOU WANT TO KNOW MORE ABOUT THIS MASTER?

Discover the Master’s Degree in International Digital Marketing and everything ESCI-UPF can do for you and your professional career.

 

LOOKING FOR MORE INFORMATION?

 

Controller: : ESCOLA SUPERIOR DE COMERÇ INTERNACIONAL (ESCI-UPF); Purpose: Purpose 1: To respond to the interested party’s requests. Purpose 2: To send marketing messages; Lawful basis: The lawful basis for processing the interested party’s personal data in the case of Purpose 1 is the controller’s legitimate interest; in the case of Purpose 2, it is the need to obtain the interested party’s consent; Shared with:: Personal data is not shared with any third parties; Rights: The interested party has the right to access their personal data and to ask that their personal data be corrected or erased, among other rights set out in the supplementary information; Additional information: More detailed information on personal data protection is available on our website: https://www.esci.upf.edu/en/privacy-policy-cookies/gdpr-contacts