Bachelor’s degree in Social Communication and PhD in Social Communication from Pompeu Fabra University. She has specialized in teaching corporate digital communication and marketing at universities and business schools, and has built an extensive career as a trilingual literary translator for publishing groups and peer-reviewed journals in the Humanities and Social Sciences.
New Trends in International Marketing
Asignatura del Grado en Negocios y Marketing Internacional
Información académica
Code:
80129
Créditos:
6 ECTS
Language:
English
Type of subject: Elective
Description
Neuro-marketing. Social responsibility in marketing. Latest trends in giving services through innovation.
Learning Outcomes
To be able to develop the marketing-mix strategy, define brand extension as well as communication strategies and distribution alternatives, strive to look towards the future and provide insights for a successful relationship with customers and clients.
This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..
Lecturer
Role
Raquel Herrera Ferrer
Titular Professor
Contact details:
Ver perfil
Qualifications:
PhD in Social Communication
Biography: