Master’s Degree in International Digital Marketing

Gain an international business perspective: strategy, customer behaviour, innovation, and AI-driven digital growth

Area: International marketing
Title: Master in International Digital Marketing
MODALITY: On campus
LENGTH: October to June
ECTS: 60 ECTS
TUITION FEES: €7,500
Language: 80% spanish / 20% english

More information

The Master’s in International Digital Marketing moves away from traditional master’s programs to offer training in international marketing and business growth driven by AI. The curriculum reflects the realities of today’s international digital economy, where marketing entails data, automation, AI-supported decision-making, business model innovation, and the orchestration of the customer and consumer experience.

This master’s program sits at the intersection of international business strategy, digital growth, data analysis, and AI-driven business systems. It adopts a practical approach focused on real-world application through lab-style learning, performance marketing, market ecosystems, CRM, and applied analytics.

Aims

The program progressively moves students through the following evolution:

Foundations: Understanding digital markets and strategic foundations?
Acquisition: Acquiring visibility, traffic, and measurable growth?
Experience: Designing digital experiences and professional web presence?
Engagement: Building engagement, communication, and communities ?
Commerce: Converting engagement into scalable digital commerce and customer experience?
Transformation: Understanding strategic transformation, analytics, business models, and AI systems?
Governance: Governing long-term customer relationships, innovation, privacy, and sustainable growth?
Integration: Integrating everything into a final strategic project (TFM)

Sandout features

Far removed from the typical training focused on digital marketing execution and operations, the MMDI offers a journey in which students progressively develop the skills to operate in international digital marketing environments driven by AI.

One of the program’s key differentiators is that it does not treat AI as an isolated technical topic or a mere add-on; instead, AI is integrated into the curriculum’s logic as a business capability that shapes strategy, customer acquisition, analytics, research, automation, the consumer/customer experience, and organisational transformation.

Other distinctive features of the program include:

International vision
Crosscutting knowledge
Mastery of digital tools
Taught by professionals actively involved in today’s business world

Students profile

Graduates with an international outlook and young professionals seeking to build a career in digital marketing, digital business, growth strategies, e-commerce, customer/consumer experience, analytics, or digital transformation.
Candidates from fields such as business, marketing, communications, international business, and economics who realise that traditional marketing is insufficient in an environment shaped by AI, automation, platform competition, and data ecosystems.
Professionals in marketing, sales, e-commerce, CRM, or digital business who need to update their skills with strategic, analytical, and AI-driven capabilities to remain competitive in international markets.

What do our alumni say?

“I chose the MMDI mainly because of the highly practical focus at the heart of every subject, as well as the programme’s international vision and expert teaching staff, made up of professionals actively involved in today’s business world. The degree meshed perfectly with my job, helping me with my day-to-day work on international projects that constantly throw up a wide range of problems at different scales. Thanks to my newly acquired expertise, and with expert input from lecturers, I was able to analyse and resolve these issues from a more strategic and practical perspective.”

CARLOTA MAJÓ
Digital Manager at Perrigo

“The Master’s Degree in International Digital Marketing at ESCI-UPF laid the foundations for giving my career a boost. After working in mass consumption and setting up a marketing agency in Colombia, I decided to come to Spain to hone my skills and expertise in digital marketing. While I was doing the degree, I was made SEO and paid media intern at one of the leading digital transformation agencies in Barcelona, where I am now SEO executive. I continue to equip myself with new skills and expertise to make the most of the opportunities and challenges this industry will have to face.”

CRISTIAN FARID TOVAR
SEO Executive at The Keenfolks

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