Master’s in International Digital Marketing

Master’s in International Digital Marketing : Introduction

Introduction

Area: International marketing
Title: Master’s in International Digital Marketing
LENGTH: January to December
MODALITY: On campus

Créditos: 60 ECTS
TIMETABLE: Friday, 3.00–9.45 pm
Saturday, 8.30 am–3.30 pm
TUITION FEES: €5,500

PLACES: 25 students
Idioma: Spanish

Outline

The Master’s Degree in Digital Marketing (MDDM) equips you with the tools, knowledge and expertise to add digital technologies to your analysis and decision-making toolbox in the field of international business and marketing.

With a MDDM from ESCI-UPF under your belt, you will start seeing marketing through new eyes. You will make the most of automation to create more productive and agile practices and will explore new sources of customer data to create personalised communication campaigns and offers based on artificial intelligence and web analytics

This master’s degree will enable you to

Understand new forms of marketing linked to digital technologies in the context of an internationally minded company
Learn how to use cutting-edge tools and match suitable digital strategies to the country, product and customer in question
Design websites following the best UX/UI and SEO practice and master the keys to content marketing and social networks for effective business communication on the international stage

Grasp the full potential of big data and artificial intelligence for gathering data, designing and implementing strategies and creating optimising content
Master customer loyalty and retention tools through a CRM programme and design sales strategies through B2B and B2C e-commerce and e-marketplaces
Draw on personalised advice to carry out a project based on an international strategic plan for a digital business by applying digital marketing methodologies and lean project management

Student profile

Recent graduates keen to start a business career in digital marketing.

Professionals already in employment or with practical experience in this field looking to hone their knowledge and expertise of international business using digital technologies.

Entrepreneurs eager to expand their company into other countries using digital technologies or looking to set up their own online company.

Professionals looking to take their career in a promising new direction while acquiring a general, broad and practical education in international digital marketing.

Career opportunities

Marketing Department
International Expansion Department
International Strategic and Digital Marketing Consultancy
Community Manager
SEO and SEM Consultancy
Head of Web Projects and e-Commerce

Product Manager
Online Accounts Executive
SME Professional
Entrepreneur
Business Intelligence and Data Analytics
Digital Transformation Manager

Looking for more information?

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I HEREBY GIVE MY CONSENT for my personal data to be processed for the purpose of sending me marketing messages, including by email or any equivalent electronic means of communication.

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Controller: : ESCOLA SUPERIOR DE COMERÇ INTERNACIONAL (ESCI-UPF); Purpose: Purpose 1: To respond to the interested party’s requests. Purpose 2: To send marketing messages; Lawful basis: The lawful basis for processing the interested party’s personal data in the case of Purpose 1 is the controller’s legitimate interest; in the case of Purpose 2, it is the need to obtain the interested party’s consent; Shared with:: Personal data is not shared with any third parties; Rights: The interested party has the right to access their personal data and to ask that their personal data be corrected or erased, among other rights set out in the supplementary information; Additional information: More detailed information on personal data protection is available on our website: https://www.esci.upf.edu/en/privacy-policy-cookies/gdpr-contacts

In accordance with the provisions of Organic Act 15/1999, of 13 December 1999, on Personal Data Protection, we hereby inform you that the personal data you disclose will be stored on a file owned by ESCI-UPF and used to handle your query and to send you information on new ESCI-UPF programmes, including by electronic means.

You may exercise your right to access, amend, cancel and oppose the use of your personal data at any time by writing to ESCI-UPF, Passeig de Pujades, 1, Barcelona 08803, Spain, enclosing a copy of your passport, ID card or any other valid form of identification.

For further information call 900 122 630 (or +34 93 295 47 10 if calling from overseas)