Corporate Communications and Branding
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
41304
Créditos:
4 ECTS
Language:
English
Type of subject: Required
Description
Corporate communication. Effective presentations. Communication plans. External communications.
Learning Outcomes
Give effective presentations in English and understand the importance of planning in corporate communication. Draw up a company’s communication plan. Establish outwards communication.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Sandra Sinem Kaya
Coordinadora
PhD in Economics and Business (UPF)
MRes in Economics, Finance and Management (UPF)
MSc in Management (UCL)
BA in Economics & BA in Psychology (BOUN)
Dr. Sandra Sinem Kaya is a professor and the academic coordinator of the Talent area at ESCI-UPF. Specializing in consumer and organizational behavior, her research delves into decision-making and perception, particularly within gastronomic settings. She explores culinary institutions as organizations, conducting both lab and field experiments with leading restaurants worldwide. Her investigations expand to emotions, specifically the emerging concept of 'emodiversity' and its impact on consumer experiences. Additionally, Dr. Kaya is interested in plants and food ecosystems, investigating them through the lens of organizational networks.