Corporate Communications and Branding

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
41304

Créditos:
4 ECTS

Language:
English

Type of subject: Required

Description

Corporate communication. Effective presentations. Communication plans. External communications.

Learning Outcomes

Give effective presentations in English and understand the importance of planning in corporate communication. Draw up a company’s communication plan. Establish outwards communication.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Lecturer Role

Raquel Herrera Ferrer

Titular Professor

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Contact details:
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Qualifications:

PhD in Social Communication

Biography:

Bachelor’s degree in Social Communication and PhD in Social Communication from Pompeu Fabra University. She has specialized in teaching corporate digital communication and marketing at universities and business schools, and has built an extensive career as a trilingual literary translator for publishing groups and peer-reviewed journals in the Humanities and Social Sciences.