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  2. Bachelor’s Degree in International Business and Marketing

Sales Management

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40333

Créditos:
4 ECTS

Language:
Catalan / Spanish

Type of subject: Elective

Description

The sales process. Sales department organisation. Sales territories and shares. Recruitment and selection of sales personnel.

Learning Outcomes

Organise, coordinate and monitor a sales team’s activities.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information
Lecturer Role

Rafael Gargallo

Lecturer

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Lecturer:
Sales Management
Qualifications:

Postgraduate Degree in Fundraising (UB-IL3)
Bachelor’s Degree in Market Research and Techniques (ESCI-UPF)
Certificate in Business Science (UPF)

Biography:

Rafael Gargallo is currently marketing director at Centro Comercial Gran Via 2, part of Sociedad de Centros Comerciales de España. He teaches Marketing Management and Business Strategy at EAE and has taught Sales Management at ESCI-UPF since 2016. He worked as Ray-Ban brand manager in Spain and held several positions in the Marketing Department at PepsiCo, working with brands such as Alvalle, Cheetos, Matutano and Lay's.