Rafael Gargallo
Role
Lecturer
Qualifications
Postgraduate Degree in Fundraising (UB-IL3)
Bachelor’s Degree in Market Research and Techniques (ESCI-UPF)
Certificate in Business Science (UPF)
Biography
Rafael Gargallo is currently marketing director at Centro Comercial Gran Via 2, part of Sociedad de Centros Comerciales de España. He teaches Marketing Management and Business Strategy at EAE and has taught Sales Management at ESCI-UPF since 2016. He worked as Ray-Ban brand manager in Spain and held several positions in the Marketing Department at PepsiCo, working with brands such as Alvalle, Cheetos, Matutano and Lay's.
Subjects they teach
Sales Management
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
The sales process. Sales department organisation. Sales territories and shares. Recruitment and selection of sales personnel.
Organise, coordinate and monitor a sales team’s activities.
Code:
40333
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective