e-Marketplaces

Información académica

Créditos:
1 ECTS

Language:
English

Description

e-Marketplaces are online places for matching supply and demand between companies (B2B), both vertically (within industries) and horizontally (across different industries). This course will show you how to optimise your product performance on the marketplace, including SEO and search marketing. It will provide you with in-depth knowledge on e-marketplaces, starting from launching new accounts, listing of new products, store management, vendor account management on Amazon, Amazon marketing service and launching, managing and optimising new campaigns on Amazon.

Lecturer Role

Georgina Dalmau

Founder and Director of Online Marketing at Milimetricmkt

Qualifications:

Bachelor’s Degree in Sociology
Bachelor's Degree in Research and Market Techniques
PhD in Applied Social Research

Biography:

Georgina Dalmau Sanleandro has a Bachelor’s degree in Sociology, Research and Market Techniques and a PhD in Applied Social Research from CIS. She worked in the world of market research until she decided to set up her own company (Milimetricmkt.com) to take on the new challenges of digital marketing. She combines running her company with teaching at ESCI-UPF, as well as taking part in training programmes as a marketing trainer and adviser.