e-Commerce & e-Marketplace
Asignatura del Master in International Digital Marketing
Información académica
Créditos:
3 ECTS
Language:
English
Type of subject: Required
Description
The internet has become an increasingly important sales channel for companies looking to break into new markets using new technologies. This course will introduce you to the concepts, vocabulary, and procedures associated with e-commerce. Topics include the development of e-commerce, options available for doing business on the internet, features of websites and the tools used to build an e-commerce website, marketing issues, payment options, security issues and customer service.
This subject forms part of the Master in International Digital Marketing, Follow the link for further information..
Georgina Dalmau
Founder and Director of Online Marketing at Milimetricmkt
Bachelor’s Degree in Sociology
Bachelor's Degree in Research and Market Techniques
PhD in Applied Social Research
Georgina Dalmau Sanleandro has a Bachelor’s degree in Sociology, Research and Market Techniques and a PhD in Applied Social Research from CIS. She worked in the world of market research until she decided to set up her own company (Milimetricmkt.com) to take on the new challenges of digital marketing. She combines running her company with teaching at ESCI-UPF, as well as taking part in training programmes as a marketing trainer and adviser.