Search Engine Optimisation (SEO)
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40324
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Description
Search Engine Optimisation (SEO): the process of increasing the quality and quantity of organic traffic towards a website by increasing its visibility. SEO and digital marketing campaigns. Capturing online users by means of keywords to meet business objectives, create potential customers, manage online reputation, etc.
Learning Outcomes
Plan and develop an effective SEO strategy. Implement website optimisation processes.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
David Alberto Ospina
Profesor
Bachelor’s Degree in International Trade (UTADEO)
Master of Management Analytics (Smith)
Master’s Degree in International Digital Marketing (ESCI-UPF)
Colombian-Canadian entrepreneur and university lecturer. After more than fifteen years of experience in banking in Colombia and Canada, I moved to Barcelona, where I founded Amaranthine Insights, a boutique agency specializing in digital transformation, applied AI, and SME strategy. Passionate about innovation, lifelong learning, football, and the LEGO and Star Wars universes.