Search Engine Optimisation (SEO)

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40324

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Description

Search Engine Optimisation (SEO): the process of increasing the quality and quantity of organic traffic towards a website by increasing its visibility. SEO and digital marketing campaigns. Capturing online users by means of keywords to meet business objectives, create potential customers, manage online reputation, etc.

Learning Outcomes

Plan and develop an effective SEO strategy. Implement website optimisation processes.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Lecturer Role

Georgina Dalmau

Founder and Director of Online Marketing at Milimetricmkt

Qualifications:

Bachelor’s Degree in Sociology
Bachelor's Degree in Research and Market Techniques
PhD in Applied Social Research

Biography:

Georgina Dalmau Sanleandro has a Bachelor’s degree in Sociology, Research and Market Techniques and a PhD in Applied Social Research from CIS. She worked in the world of market research until she decided to set up her own company (Milimetricmkt.com) to take on the new challenges of digital marketing. She combines running her company with teaching at ESCI-UPF, as well as taking part in training programmes as a marketing trainer and adviser.