Georgina Dalmau

Role

Founder and Director of Online Marketing at Milimetricmkt

Qualifications

Bachelor’s Degree in Sociology
Bachelor's Degree in Research and Market Techniques
PhD in Applied Social Research

Biography

Georgina Dalmau Sanleandro has a Bachelor’s degree in Sociology, Research and Market Techniques and a PhD in Applied Social Research from CIS. She worked in the world of market research until she decided to set up her own company (Milimetricmkt.com) to take on the new challenges of digital marketing. She combines running her company with teaching at ESCI-UPF, as well as taking part in training programmes as a marketing trainer and adviser.

Subjects they teach

Subject
Programme
Typology

e-Commerce & e-Marketplace

Master’s Degree in International Digital Marketing

Required

Programme:
Master’s Degree in International Digital Marketing

Description

The internet has become an increasingly important sales channel for companies looking to break into new markets using new technologies. This course will introduce you to the concepts, vocabulary, and procedures associated with e-commerce. Topics include the development of e-commerce, options available for doing business on the internet, features of websites and the tools used to build an e-commerce website, marketing issues, payment options, security issues and customer service.

Créditos:
3 ECTS

Language:
English

Type of subject: Required

e-Marketplaces

-

-

Programme:
-

Description

e-Marketplaces are online places for matching supply and demand between companies (B2B), both vertically (within industries) and horizontally (across different industries). This course will show you how to optimise your product performance on the marketplace, including SEO and search marketing. It will provide you with in-depth knowledge on e-marketplaces, starting from launching new accounts, listing of new products, store management, vendor account management on Amazon, Amazon marketing service and launching, managing and optimising new campaigns on Amazon.

Créditos:
1 ECTS

Language:
English

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Search Engine Optimisation (SEO)

Bachelor’s Degree in International Business and Marketing

Elective

Programme:
Bachelor’s Degree in International Business and Marketing

Description

Search Engine Optimisation (SEO): the process of increasing the quality and quantity of organic traffic towards a website by increasing its visibility. SEO and digital marketing campaigns. Capturing online users by means of keywords to meet business objectives, create potential customers, manage online reputation, etc.

Learning Outcomes

Plan and develop an effective SEO strategy. Implement website optimisation processes.

Code:
40324

Créditos:
4 ECTS

Language:
English

Type of subject: Elective