Marketing Research

Asignatura del Grado en Negocios y Marketing Internacional

Información académica

Code:
80239

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Description

Key principles of how to design and plan marketing research. Quantitative and qualitative market research methods and techniques. Data transformation, analysis and presentation of results. New trends in marketing research.

Learning Outcomes

Students will be able to understand the critical details of modern marketing research and will be equipped with practical tools to apply in real-life situations.

This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..

Futher information

Lecturer Role

Xavier Jou

Coordinator

Contact details:

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Lecturer:
International Management International Management International Marketing Marketing Research

Qualifications:

He was graduated in International Trade and International Business and Marketing (ESCI-UPF) with Master's Degrees in International Business Management (ICEX-CECO) and in Economic History (UB-UAB-UZ), certification in Retail Management (FIT NYC) and currently pursuing his PhD in Business History.

Biography:

Xavier has an international sales and marketing career in the furniture industry with 15 years of experience across different world regions, first based in the USA and then from Barcelona, travelling and doing business in over 70 countries.