International Marketing
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
44201
Créditos:
4 ECTS
Language:
English
Type of subject: Required
Description
Strategic and operational marketing tools for international marketing. Decision-making techniques and influence on the international markets.
Learning Outcomes
Design a company’s international marketing strategy. Assess the consequences of the selected marketing mix and adapt as necessary to carry it out globally.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Xavier Jou
Coordinator
He was graduated in International Trade and International Business and Marketing (ESCI-UPF) with Master's Degrees in International Business Management (ICEX-CECO) and in Economic History (UB-UAB-UZ), certification in Retail Management (FIT NYC) and currently pursuing his PhD in Business History.
Xavier has an international sales and marketing career in the furniture industry with 15 years of experience across different world regions, first based in the USA and then from Barcelona, travelling and doing business in over 70 countries.