Bachelor’s Degree Final Project
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
44101
Créditos:
8 ECTS
Language:
Catalan / Spanish
Type of subject: Required
Description
Producing and (if required) defending an innovative project in the international business or marketing sphere for a business, institution or social organisation. The work can be organised as a proposal or critical review of internationalisation based on the experience obtained from the internship.
Learning Outcomes
Demonstrate the ability to gather, process, select and assess business, institutional and social information, paying particular attention to multicultural aspects. Collectively apply quantitative criteria and qualitative and normative aspects. Analyse and interrelate different areas of an organisation in the same project. Identify the main results of work and systematically present them orally and in writing.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Xavier Jou
Coordinator
He was graduated in International Trade and International Business and Marketing (ESCI-UPF) with Master's Degrees in International Business Management (ICEX-CECO) and in Economic History (UB-UAB-UZ), certification in Retail Management (FIT NYC) and currently pursuing his PhD in Business History.
Xavier has an international sales and marketing career in the furniture industry with 15 years of experience across different world regions, first based in the USA and then from Barcelona, travelling and doing business in over 70 countries.