Search Engine Marketing (SEM)
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40325
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective
Description
Promote businesses and their products or services through paid advertising via search engines. Create highly relevant potential customers for any online business. Contextual orientation to help address targets in accordance with their needs, location, demographics, time, etc. CPC (cost per click) advertising model.
Learning Outcomes
Create and manage an online advertising campaign using Google AdWords and Google AdSense.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Jorge Freire Orro
Profesor
Search Engine Marketing (SEM)
Degree in international business and marketing
Senior digital marketing manager with experience in internationalization and global digital strategy in multinational companies or international departments.