Jorge Freire Orro
Role
Profesor
Qualifications
Degree in international business and marketing
Biography
Senior digital marketing manager with experience in internationalization and global digital strategy in multinational companies or international departments.
Subjects they teach
Search Engine Marketing (SEM)
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Promote businesses and their products or services through paid advertising via search engines. Create highly relevant potential customers for any online business. Contextual orientation to help address targets in accordance with their needs, location, demographics, time, etc. CPC (cost per click) advertising model.
Create and manage an online advertising campaign using Google AdWords and Google AdSense.
Code:
40325
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective