Culture and Business in the Middle East and Africa

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40201

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Description

Understanding society, geopolitics and culture in the Middle East and Africa. Specific aspects of economic and business organisation.

Learning Outcomes

Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in the Middle East and Africa.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Lecturer Position

Rafael Ramon

Lecturer

Contact details:
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Qualifications:

Bachelor’s Degree in International Trade (ESCI-UPF)
Diploma in Business Studies (UPF)

Biography:

Rafael Ramon worked professionally in export departments in the chemical industry (Industrias Químicas del Vallés) and pharmaceutical industry (UQUIFA, MOEHS and Farmaprojects) for over 15 years. He has extensive experience in a wide range of international markets, especially the Middle East and Africa.