Culture and Business in the Middle East and Africa

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40201

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Description

Understanding society, geopolitics and culture in the Middle East and Africa. Specific aspects of economic and business organisation.

Learning Outcomes

Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in the Middle East and Africa.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Lecturer Position

Marc Rossell

Professor

Contact details:
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Qualifications:

Bachelor’s Degree in International Business and Marketing

Biography:

Marc Rossell is an area manager with over seven years’ experience managing major international accounts for a range of Spanish companies that are market leaders in their field and exports. He has a sound academic grounding in international trade and macroeconomics, with a particular focus on the public sector. He also has worked as an assistant lecturer at the Barcelona School of Economics. He speaks Spanish, Catalan, English and French fluently and has an intermediate level of proficiency in Russian and Arabic.