Type of subject: Elective
Understanding society, geopolitics and culture in the Middle East and Africa. Specific aspects of economic and business organisation.
Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in the Middle East and Africa.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Bachelor’s Degree in International Trade (ESCI-UPF)
Diploma in Business Studies (UPF)
Rafael Ramon worked professionally in export departments in the chemical industry (Industrias Químicas del Vallés) and pharmaceutical industry (UQUIFA, MOEHS and Farmaprojects) for over 15 years. He has extensive experience in a wide range of international markets, especially the Middle East and Africa.