Culture and Business in America
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40106
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Description
Understanding American society, geopolitics and culture. Specific aspects of economic and business organisation.
Learning Outcomes
Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in America.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Eva Szalvai
Lecturer
PhD in International Communication (Bowling Green State University, Ohio)
Eva Toth Szalvai is a multidisciplinary researcher who taught international business at Colby-Sawyer College, United States. She earned her PhD in International Communication from Bowling Green State University, Ohio, and also holds a Master’s Degree in Arts Administration from The University of Akron, Ohio. Before embarking on her academic career, she built up over 20 years’ experience in international business by living and working in a number of different countries.