Eva Szalvai
Role
Lecturer
Qualifications
PhD in International Communication (Bowling Green State University, Ohio)
Biography
Eva Toth Szalvai is a multidisciplinary researcher who taught international business at Colby-Sawyer College, United States. She earned her PhD in International Communication from Bowling Green State University, Ohio, and also holds a Master’s Degree in Arts Administration from The University of Akron, Ohio. Before embarking on her academic career, she built up over 20 years’ experience in international business by living and working in a number of different countries.
Subjects they teach
Culture and Business in America
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Understanding American society, geopolitics and culture. Specific aspects of economic and business organisation.
Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in America.
Code:
40106
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Doing Business in America
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
Understanding American society, geopolitics and culture. Specific aspects of economic and business organisation.
Design business strategies adapted to the specific features of America's political, economic, social, technological and historical context.
Code:
80242
Créditos:
6 ECTS
Language:
English
Type of subject: Elective
Doing Business in Europe
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
Historical background of the EU. Institutional structure. Internal and external policies. The European business environment: managerial and consumer behavioural differences.
To understand and identify the economic, political, social and cultural dimensions of the EU that may represent opportunities and threads for the development of business in the area.
Doing Business in Europe
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
Historical background of the EU. Institutional structure. Internal and external policies. The European business environment: managerial and consumer behavioural differences.
To understand and identify the economic, political, social and cultural dimensions of the EU that may represent opportunities and threads for the development of business in the area.