Doing Business in Europe
Asignatura del Grado en Negocios y Marketing Internacional
Información académica
Code:
80227
Créditos:
6 ECTS
Language:
English
Type of subject: Elective
Description
Historical background of the EU. Institutional structure. Internal and external policies. The European business environment: managerial and consumer behavioural differences.
Learning Outcomes
To understand and identify the economic, political, social and cultural dimensions of the EU that may represent opportunities and threads for the development of business in the area.
This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..
Eva Szalvai
Lecturer
PhD in International Communication (Bowling Green State University, Ohio)
Eva Toth Szalvai is a multidisciplinary researcher who taught international business at Colby-Sawyer College, United States. She earned her PhD in International Communication from Bowling Green State University, Ohio, and also holds a Master’s Degree in Arts Administration from The University of Akron, Ohio. Before embarking on her academic career, she built up over 20 years’ experience in international business by living and working in a number of different countries.