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  2. Bachelor’s Degree in International Business and Marketing

Advertising and Communication

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40104

Créditos:
4 ECTS

Language:
Catalan / Spanish

Type of subject: Elective

Description

Designing an advertising campaign, the brand, media planning, international advertising campaigns, advertising structure and advertising legislation.

Learning Outcomes

Design and carry out an advertising campaign using the most suitable means for the circumstances of the company in question. Analyse the effects of the advertising campaign.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

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Lecturer Role

Eugenia Laureckis Mollá

Profesora

Contact details:
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Biography:

Senior Business Developer with extensive marketing training and over 15 years of multi-sector experience. Works in both B2B and B2C across ON/OFF channels at national and international levels. Results-oriented and accustomed to working under changing market conditions and complex environments. Possesses strong leadership, management, financial, and digital skills.