Eugenia Laureckis Mollá
Role
Profesora
Biography
Senior Business Developer with extensive marketing training and over 15 years of multi-sector experience. Works in both B2B and B2C across ON/OFF channels at national and international levels. Results-oriented and accustomed to working under changing market conditions and complex environments. Possesses strong leadership, management, financial, and digital skills.
Subjects they teach
Advertising and Communication
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Designing an advertising campaign, the brand, media planning, international advertising campaigns, advertising structure and advertising legislation.
Design and carry out an advertising campaign using the most suitable means for the circumstances of the company in question. Analyse the effects of the advertising campaign.
Code:
40104
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective