David Alberto Ospina
Role
Profesor
Qualifications
Bachelor’s Degree in International Trade (UTADEO)
Master of Management Analytics (Smith)
Master’s Degree in International Digital Marketing (ESCI-UPF)
Biography
Colombian-Canadian entrepreneur and university lecturer. After more than fifteen years of experience in banking in Colombia and Canada, I moved to Barcelona, where I founded Amaranthine Insights, a boutique agency specializing in digital transformation, applied AI, and SME strategy. Passionate about innovation, lifelong learning, football, and the LEGO and Star Wars universes.
Subjects they teach
International Finance
GNMI - International Business Program
Elective
Programme:
GNMI - International Business Program
The monetary markets. Stock exchanges and commodity markets. Cash and deposit operations. Options and contracting of financial futures. Inter-banking products. Business risk.
To understand and apply the systems and models that enable financial operations to be carried out.
Search Engine Optimisation (SEO)
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Search Engine Optimisation (SEO): the process of increasing the quality and quantity of organic traffic towards a website by increasing its visibility. SEO and digital marketing campaigns. Capturing online users by means of keywords to meet business objectives, create potential customers, manage online reputation, etc.
Plan and develop an effective SEO strategy. Implement website optimisation processes.
Code:
40324
Créditos:
4 ECTS
Language:
English
Type of subject: Elective