Public Relations and Content Marketing
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40320
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Description
Communication and public relations with consumers. Managing consumer recruitment, retention and reactivation.
Learning Outcomes
Assess and apply methods for managing the company’s relationship with individual and segmented consumers (CRM). Integrate and link CRM activity with other activities in the sales department.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Toni Duró
Lecturer
Public Relations and Content Marketing
Degree in Journalism (UAB)
Postgraduate Degree in Digital Communication Project Management (UOC)
MS in Public Relations and Strategic Communication (NYU)
PMD Management & Business Leadership with Values (ESADE)
PhD candidate in Media and Cultural Studies (UVic-UCC)
Thanks to his natural flair and passion for teaching, Toni Duró offers students a unique insight into how he has applied his strategic thinking and creative mindset over the course of his career. He has been a business consultant for over fifteen years, focusing on marketing and communications, and has worked on PR plans and campaigns for more than 100 clients in almost all sectors and industries. He is currently a PhD candidate in Media and Cultural Studies.