Toni Duró
Role
Lecturer
Qualifications
Degree in Journalism (UAB)
Postgraduate Degree in Digital Communication Project Management (UOC)
MS in Public Relations and Strategic Communication (NYU)
PMD Management & Business Leadership with Values (ESADE)
PhD candidate in Media and Cultural Studies (UVic-UCC)
Biography
Thanks to his natural flair and passion for teaching, Toni Duró offers students a unique insight into how he has applied his strategic thinking and creative mindset over the course of his career. He has been a business consultant for over fifteen years, focusing on marketing and communications, and has worked on PR plans and campaigns for more than 100 clients in almost all sectors and industries. He is currently a PhD candidate in Media and Cultural Studies.
Subjects they teach
Public Relations and Content Marketing
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Communication and public relations with consumers. Managing consumer recruitment, retention and reactivation.
Assess and apply methods for managing the company’s relationship with individual and segmented consumers (CRM). Integrate and link CRM activity with other activities in the sales department.
Code:
40320
Créditos:
4 ECTS
Language:
English
Type of subject: Elective