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  2. Bachelor’s Degree in International Business and Marketing

Market Research

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
43205

Créditos:
4 ECTS

Language:
English

Type of subject: Required

Description

Market research design. Quantitative and qualitative market research methods and techniques. Data analysis and presentation of results.

Learning Outcomes

Carry out market research: define the sample size, select the appropriate means for carrying it out and present the findings in a suitable form.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information
Lecturer Role

Roger Pagà

Lecturer

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Contact details:
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Qualifications:

PhD in Economics, Finance and Management (UPF)

Biography:

Roger Pagà Peris has a PhD in Economics, Finance and Management and specialises in the study of consumer behaviour, with particular focus on self-regulation, the psychological consequences of money and consumer rituals. He gives lectures in the field of marketing at UPF Barcelona School of Management, ESCI-UPF School of International Studies and Toulouse Business School.