International Expansion

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
44203

Créditos:
4 ECTS

Language:
English

Type of subject: Required

Description

International expansion models for businesses. Phases and alternatives in the expansion of SMEs. Successful cases.

Learning Outcomes

Distinguish between the different alternatives a company has for introducing its products and services in different countries and select the most suitable options, taking account of the company’s interests and market features.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Futher information

Lecturer Position

Oriol Castells

Export Director at GISP, Ltd.

Contact details:

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Lecturer:
International Expansion International Expansion International Sales Strategy

Qualifications:

Bachelor’s degree in International Trade (ESCI-UPF)

Biography:

Oriol Castells Ferrer graduated in International Trade from ESCI-UPF in 1998 and has since worked in export departments in the publishing industry (Masson-Elsevier), winemaking industry (Vallformosa) and food industry (Grupo Borges), as well as in a company making industrial equipment (GISP SL). He has extensive experience in international markets, especially emerging markets, and also advises companies looking to export overseas.