Tomislav Rimac

• International business culture.
• Organisational structure and control systems.
• Processes of internationalisation.
• Corporate social responsibility and international companies.

Many of the world’s most valuable firms, such as Amazon, are multisided platforms: they make money by facilitating other companies’ interactions or transactions. In this course you will learn how to identify approaches to building multisided platforms, how to select the one that is right for your company and how to make vital decisions on openness, governance and pricing on your platform. In addition, you will master a set of strategic tools that will give you the ability to analyse strategies and business models across time (competitive dynamics), industries (corporate strategy), geographies (international strategy) and institutions (nonmarket strategy).

Globalisation. International strategies. Diversification.

Assess and interpret the variables that make it possible to define a strategy for positioning and/or consolidating a company in an international market. 

We analyse the strategic challenges faced by managers and organizations competing in the international context. Our aim is to answer the most fundamental question in international strategic management: what determines organizations’ success or failure in the international context? In addition, we build our understanding of how competition and cooperation unfold among organizations operating internationally and how rapid digitization breaks down industry barriers and creates new opportunities while jeopardizing long-successful business models.

Acquire the ability to analyse and assess the key variables required to develop and implement a strategy to secure a company’s profitable position in international markets.

Your Master’s Thesis requires you to prepare a report or written paper to demonstrate the knowledge and skills you have acquired over the course of your degree. Supervised by a tutor, you will work on this project individually or in pairs, in accordance with the guidelines and evaluation criteria set by the Master’s Degree Academic Coordinating Committee. Your project might take the form of an international digital marketing plan for a company or a product or it could be a thesis on the current state of digital marketing affairs and their influence on international business. Alternatively, it might be a personal entrepreneurship project of your own or one you did within the framework of your extracurricular internship.

A master’s thesis demonstrates the knowledge and skills a student has acquired during the programme. Under the supervision of a tutor, the project may be carried out individually or in groups of up to three students, in accordance with the guidelines and evaluation criteria established by the programme’s Academic Coordination Committee. It may set out a plan for the internationalization of a company or product, it might explore the current state of international affairs and their influence on international business or it could discuss another topic approved by the academic committee. The master’s thesis must be presented and defended in front of the Thesis Evaluation Committee appointed by the programme academic coordination.

Demonstrate the ability to search for, analyse and interpret relevant information for doing business internationally and apply the knowledge of theories, models and frameworks introduced in the programme.

The role of price in marketing strategies. Calculation of a pricing policy that maximises profit. Knowledge of the various concepts used in setting prices. Development of an appropriate pricing strategy for the company.

Analyse how a distribution channel can affect a profit margin. Apply and distinguish between different innovative pricing policy strategies.

Candidates with international study exposure appeal to organizations seeking employees with broader perspectives. The Study Trip is an integral part of the Master’s Degree in International Management and is designed to add an important experiential learning element to regular classroom activities. It exposes students to international business and different cultures. Our visits to companies and institutions aim to bring the subject matter to life by hearing from industry experts and policymakers on their work and personal career paths, as well as taking tours through factories and research facilities. All students are required to take the Study Trip. Travel and accommodation costs are not included in the programme tuition fees.