International Product Management

Asignatura del Grado en Negocios y Marketing Internacional

Información académica

Code:
80241

Créditos:
6 ECTS

Language:
English

Type of subject: Elective

This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..

Futher information

Lecturer Role

José Carlos Andrés

Marketing, innovation and strategy consultant

Contact details:

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Lecturer:
Industry 4.0 Technologies and their Marketing Applications International Product Management International Product Management

Qualifications:

Industrial Chemist degree, University from the Basque Country-Bilbao
PDD IESE Business School - Barcelona 2004
ISDI Dibex on Digital Transformation - Barcelona 2019-2020

Biography:

Senior Marketing & Innovation Consultant, Storyteller; former marketing “irresponsible” at PortAventura, Hero, Borges, Titan… I am especially action driven (& by doing so I become a DOER!); listening to others & wanting to learn, while realistically improving any current situation in a pragmatic way, making sure things actually happen! (they key is what you do, not what you think!)

With a good balance between REASON: after all I am an Industrial Chemist with Scientific Background that started his professional career at P&G (ie, I am quite data maniac!) & EMOTION: I am fond of going one step further with ‘non obvious’ business plans (challenging the ‘status quo’, ie going beyond the “mkt by the book manual”); very curious person & always with a sense of humour.