Artificial intelligence and machine learning in business management
Asignatura del Grado en Negocios y Marketing Internacional
Información académica
Code:
80145
Créditos:
6 ECTS
Language:
English
Type of subject: Elective
Description
Development of artificial intelligence and machine learning applications to provide tools of strategic importance in the progress of innovation, efficiency and sustainability of business organizations. Fundamentals of artificial intelligence and machine learning, their applications in the business field and the main challenges associated with their practical implementation.
Learning Outcomes
Implement artificial intelligence and machine learning developments for their practical application in the business field. Learn and practice most important machine learning and optimization analytics.
This subject forms part of the Grado en Negocios y Marketing Internacional, Follow the link for further information..
Manel Guerris
Director at NEO Consulting BCN
Industrial engineer (ETSEIB-UPC)
MBA (IESE Universidad de Navarra)
Master’s degree in Economics and Business Research (IQS–Universitat Ramon Llull)
Manel Guerris has extensive experience in technology, service and entrepreneurial companies in the technology and e-health industry. He is currently doing a PhD in the area of big data applied to management in general and sentiment analysis in particular.
He is a business consultant in the areas of internationalisation, strategy, marketing, logistics and improving operations, and a training consultant and educator in the areas in internationalisation, business plan, strategy, logistics, strategic marketing, data science and big data applied to business.