Andriy Ivchenko




MSc in Economics, Finance & Management (UPF)


Andriy Ivchenko designs behavioural strategies that enable businesses and public agencies to reach their objectives and meet the challenges of modern consumer behaviour and digitalisation. Using tools and methods from behavioural economics and field experimentation, he develops effective, practical solutions to explore causal, evidence-based relationships. He has a professional background in market research and consulting and has offered advice on market growth strategies to a number of Fortune 500 companies, including Nissan, Fiat, Hyundai and Siemens, among others. He shares his extensive experience by teaching Executive MBA courses on Marketing Management and Strategic Marketing: Understanding Modern Consumers. His areas of expertise include behavioural strategy, nudges, judgement and decision making, consumer behaviour, marketing management and marketing research.