Pricing Policies
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40114
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Description
The role of price in marketing strategies. Calculation of a pricing policy that maximises profit. Knowledge of the various concepts used in setting prices. Development of an appropriate pricing strategy for the company.
Learning Outcomes
Analyse how a distribution channel can affect a profit margin. Apply and distinguish between different innovative pricing policy strategies.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Tomislav Rimac
Coordinator | Director of the MIDM & MIM
PhD in Business Administration and Management (IESE Business School)
MBA (University of Toronto)
BASc in Electrical Engineering and Computing (University of Zagreb)
Tomislav Rimac’s research centres on channelling entrepreneurship to bring about positive social change and sustainable development, with a particular focus on business models, strategies, institutional changes and mechanisms of government linked to entrepreneurship and social and community innovation. He has worked as principal investigator on large-scale multinational research projects funded by the European Commission (SELUSI and SEFORÏS) and worked with the OECD on projects linked to entrepreneurship and social innovation. Before joining academia, he set up a social enterprise in Toronto and held several positions in the Canadian banking sector and international IT and engineering consultancy sector. In his free time he likes to take his dog for a walk through Alt Penedès vineyards and do pilates and yoga.