International Product Management
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40112
Créditos:
4 ECTS
Language:
English
Type of subject: Elective
Description
This course takes a holistic approach to product management and sets out how to make a product consumers’ preferred choice across markets. It comprises four modules: Product Innovation and Innovation Ecosystems, New Product Development, Product Branding and Positioning, and Product Life Cycle Management
Learning Outcomes
Define product strategies and positioning at international level in accordance with the company’s general strategy.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
José Carlos Andrés
Marketing, innovation and strategy consultant
Industrial Chemist degree, University from the Basque Country-Bilbao
PDD IESE Business School - Barcelona 2004
ISDI Dibex on Digital Transformation - Barcelona 2019-2020
Senior Marketing & Innovation Consultant, Storyteller; former marketing “irresponsible” at PortAventura, Hero, Borges, Titan… I am especially action driven (& by doing so I become a DOER!); listening to others & wanting to learn, while realistically improving any current situation in a pragmatic way, making sure things actually happen! (they key is what you do, not what you think!)
With a good balance between REASON: after all I am an Industrial Chemist with Scientific Background that started his professional career at P&G (ie, I am quite data maniac!) & EMOTION: I am fond of going one step further with ‘non obvious’ business plans (challenging the ‘status quo’, ie going beyond the “mkt by the book manual”); very curious person & always with a sense of humour.