Culture and Business in Asia
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40102
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective
Description
Understanding Asian society, geopolitics and culture. Specific aspects of economic and business organisation.
Learning Outcomes
Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in Asia.
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Jesús Oropesa Sánchez
Professor
Culture and Business in Asia
Degree in International Business and Marketing at ESCI-UPF
Master’s in Project Management – LaSalle
Master’s in Commercial Management – EAE
Global Sales and Marketing Director at VERDES - a leader in manufacturing machinery for structural ceramics - coordinating five subsidiaries in Spain, Algeria, Morocco, Portugal, and Russia. Previously, he was the International Sales Director at Macsa ID, a laser coding and traceability company, developing, along with a team of Area Managers and Product Managers, a network of over 80 distributors worldwide with critical accounts such as Nestlé and Unilever. Directly responsible for LATAM and United States markets. Over ten years working in different cultures and markets, with extensive experience in sales and marketing in EMEA, LATAM, APAC, and the USA, including two and a half years of travel and business in ASEAN, in the horticultural machinery sector. His focus is on global thinking, managing diverse teams, and strategic innovation to achieve business growth.