José Ignacio Jiménez

In this highly practical course, we design, test and iterate rapid prototypes to learn how to design a feasible business that is appealing to customers and financially viable for stakeholders. We learn and apply a human-centred, business-focused process that is both rigorous and creative to create strategies for our business to act upon.

Define a strategy problem that you are facing, frame a question around your problem and generate new strategic possibilities. Gain the ability to build stronger, more innovative solutions that solve your customers’ real needs.

We learn how to find and communicate a story in data and to change the way we think about transforming data into better decisions. We also learn how to initiate a research project for targeted business needs, conduct research through multiple modes and datasets, analyse research data, manage suppliers performing specialized research, and deliver recommendations from the research. Finally, we learn how data analysts describe, predict and inform business decisions in specific business areas and we develop basic data literacy and an analytic mindset that will help us make strategic data-based decisions.

Create and scope a research proposal, conduct desk research, design and test a focus group guide, interpret focus group results, design and implement a survey, analyse quantitative data, develop insights by synthesizing findings across research methods, create data visualizations and develop a presentation of findings with recommendations for stakeholders.