Ana Maria Freire
Role
UPF-BSM
Biography
Ana Freire is a computing engineer with a PhD in Computer Science. She is director of the Technology Department at UPF-BSM and an expert in artificial intelligence, data recovery and social media analysis. She has worked at internationally renowned centres such as Yahoo Labs, the University of Glasgow and the Italian National Research Council. Since 2017 she has led the STOP (Suicide Prevention on Social Platforms) project, which uses artificial intelligence to study mental health issues on social media.
She has contributed to more than 40 scientific publications and a number of patents and has won numerous national and international awards. Business Insider named her as one of the top 23 young Spaniards at the cutting edge of the technological revolution. She was also awarded the Young Female Scientific Talent Award from the Fundación Real Academia de Ciencias de España and Mastercard, and the Ada Byron Young Woman Scientist Award from the University of Deusto.
Subjects they teach
Sustainability Communication
Master of Science in Sustainability Management
Elective
Programme:
Master of Science in Sustainability Management
Getting it right and making it known. Sustainability Communication will offer you the tools to communicate, both internally and externally, the commitment your organization has towards sustainability. The subject will provide you with the basis for designing communications plans aligned with the business strategy, as well as the criteria for identifying crisis situations or cases of greenwashing.
In this regard, students will learn how to deal with the media to make the most of it: training spokespersons, preparing a press conference, creating radio spots, knowing the channels and audiences, and squeezing the communicative potential of social media through Artificial Intelligence.