Inclusive Business
Asignatura del Bachelor's Degree in International Business and Marketing
Información académica
Code:
40306
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective
Description
Base of the pyramid (BoP). Business growth and poverty abatement. Business financing models for the BoP. Marketing, design and innovation for the BoP. Impact assessment methods.
Learning Outcomes
Create business projects for the poorest socioeconomic group (bottom of the pyramid).
This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..
Pablo Sánchez
Director of Blab-Bcorp Spain and founding partner of r4sgroup
Inclusive Business
PhD in Business Organisation and Administration (Universitat Politècnica de Catalunya)
Bachelor’s degree in Economics (Universitat de Barcelona)
Pablo Sánchez Hernando has extensive experience in the field of base-of-pyramid inclusive business. He is a specialist in market analysis, designing and developing inclusive business models and assessing impact metrics. He has worked at multilateral organisations (IDB, IFC–World Bank, FOMIN), regional business development agencies and several private sector organisations. He is the founding member of Roots for Sustainability.
Ester Oliveras
Vice Rector for Social Commitment and Sustainability at UPF
Inclusive Business
PhD in Accounting (University of Central Lancashire)
Ester Oliveras is a senior lecturer in financial economics and accounting at the Department of Economics and Business and pro-provost for sustainability at UPF. After earning her PhD at the University of Central Lancashire, UK, she undertook research stays at a number of universities, including Imperial College, London, in 2014, the University of Edinburgh in 2015 and New York University in 2018. She also set up the Yunus Social Business Network, which she led from 2015 to 2018.