Créditos:
2 ECTS
Language:
Spanish
Type of subject: Required
The global trend towards free shipping in e-commerce means that companies need to design suitable logistics and transport strategies. This course familiarises you with the complex logistical requirements resulting from digital business and e-commerce. It examines business practices, systems and technologies that enable order fulfilment in this rapidly evolving space. It also examines the logistics strategies, operations and infrastructure needed to meet the growing challenge of customer satisfaction in e-commerce distribution activities.
This subject forms part of the Master in International Digital Marketing, Follow the link for further information..
Lecturer
José Miguel Aliaga has held decision-making positions in a number of international companies, working in the areas of purchasing, global operations, logistics and customs management. As an international consultant, he has focused his expertise on the aeronautics, textile, food and logistics industries. As an academic lecturer and researcher, his fields of interest include companies’ export/import behaviour and the economic impacts of special economic zones (SEZ).