Culture and Business in Europe

Asignatura del Bachelor's Degree in International Business and Marketing

Información académica

Code:
40101

Créditos:
4 ECTS

Language:
English

Type of subject: Elective

Description

Understanding European society, geopolitics and culture. Specific aspects of economic and business organisation.

Learning Outcomes

Design business strategies adapted to the specific features of the political, economic, social, technological and historical context in Europe.

This subject forms part of the Bachelor's Degree in International Business and Marketing, Follow the link for further information..

Lecturer Role

Miquel López

Professor

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Contact details:
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Qualifications:

Graduado Superior en Comerio Internacional, ESCI-UPF 

Execuive MBA, IESE

Biography:

Higher Graduate in International Business from the fifth class of ESCI-UPF and, later, Executive MBA at IESE. I have developed my entire professional career in Fluidra, S.A., where I started as an intern thanks to an agreement between ESCI-UPF and Fluidra. Subsequently, I have held various commercial, marketing and General Management positions. In 2017, I participated in purchasing Piscine Laghetto in Italy, where I became General Manager until 2021.

Enric Cabré

Profesor

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Contact details:
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Qualifications:

Degree in Business Administration and Management