Xènia Costa
Role
Comunication & marketing
Qualifications
Bachelor’s Degree in History (Universitat de Barcelona)
Bachelor’s Degree in Art History (Universitat de Barcelona)
Master’s Degree in Social Media Management and Strategy (UOC)
Biography
Xènia Costa joined ESCI-UPF in 2018 to provide support from the Communication Department. She is currently editor and content manager of the ESCI-UPF News platform and also manages the school’s social media. During the 2021/2022 academic year, she completed the Master’s Degree in Social Media Management and Strategy at the UOC.
In her free time she likes to lose herself in art museums, cook Italian dishes and go to the cinema with a large bowl of popcorn.
Subjects they teach
Content Marketing and Storytelling for Global Audiences
Master’s Degree in International Digital Marketing
Required
Programme:
Master’s Degree in International Digital Marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain clearly defined audiences and drive profitable customer action. Content marketing includes educational articles, videos, e-books and webinars, among others. In this course you will learn about building a content creation framework, planning a long-term content strategy, generating content ideas, running a successful content marketing campaign, curating content, creating effective blogs, repurposing, creating topic clusters and pillar pages, designing video marketing strategies and effectively promoting, measuring and analysing content, among others.
Créditos:
3 ECTS
Language:
Spanish
Type of subject: Required