Ruth Pérez Castro
Role
UPF-BSM
Qualifications
Bachelor’s Degree in Journalism, majoring in Political Sciences and Public Administration (UPF)
Master’s Degree in Political and Institutional Communication (UPF-BSM)
Biography
BIOGRAPHY:
Ruth Pérez Castro is a journalist who specialises in institutional and corporate communication. She is currently press officer at UPF-BSM, having previously worked at a number of print and audiovisual media organisations, specialising in politics and gender. She also has extensive consulting experience in communication, event organisation and protocol.
Her lines of research focus on the media, public relations, leadership, gender and institutional communication.
Subjects they teach
Sustainability Communication
Master of Science in Sustainability Management
Elective
Programme:
Master of Science in Sustainability Management
Getting it right and making it known. Sustainability Communication will offer you the tools to communicate, both internally and externally, the commitment your organization has towards sustainability. The subject will provide you with the basis for designing communications plans aligned with the business strategy, as well as the criteria for identifying crisis situations or cases of greenwashing.
In this regard, students will learn how to deal with the media to make the most of it: training spokespersons, preparing a press conference, creating radio spots, knowing the channels and audiences, and squeezing the communicative potential of social media through Artificial Intelligence.