Francesc Rufas Gregori
Role
Lecturer
Biography
Francesc Rufas Gregori is the founding CEO of Enginy Assessors, having previously worked as a consultant at Coopers. He has carried out projects in Spain and Latin America and was named one of the top eight expert marketing consultants in Spain by international consultancy Daemon Quest and Expansión newspaper.
Subjects they teach
Marketing and communication fundamentals
Master of Science in Sustainability Management
Required
Programme:
Master of Science in Sustainability Management
The student must carry out a market analysis to be able to identify opportunities and segments of potential consumers or clients based on needs related to sustainability and business ethics aspects. The student can begin this analysis based on the SDGs and the need for companies and consumers to align themselves with these SDGs.
After developing the opportunity analysis, the student should be able to prepare a proposal for products or services that respond to the needs detected, such as the development of an ecological product, a recycling service, a circular economy business model, among others.
The projects prepared and presented by the students will then be responses aligned to the SDGs and that will be carried out using and applying the marketing tools that will be learned in the subject.