Francesc Rufas Gregori
Cargo
Profesor
Biografía
Francesc Rufas Gregori es el CEO fundador de Enginy Assessors. Previamente asesor de Coopers, ha desarrollado proyectos en España y Latinoamérica y ha sido seleccionado entre los ocho mejores expertos asesores de marketing de España por la consultora internacional Daemon Quest y el periódico Expansión.
Asignaturas que imparte
Marketing and communication fundamentals
Master of Science in Sustainability Management
Obligatoria
Programa:
Master of Science in Sustainability Management
The student must carry out a market analysis to be able to identify opportunities and segments of potential consumers or clients based on needs related to sustainability and business ethics aspects. The student can begin this analysis based on the SDGs and the need for companies and consumers to align themselves with these SDGs.
After developing the opportunity analysis, the student should be able to prepare a proposal for products or services that respond to the needs detected, such as the development of an ecological product, a recycling service, a circular economy business model, among others.
The projects prepared and presented by the students will then be responses aligned to the SDGs and that will be carried out using and applying the marketing tools that will be learned in the subject.