Xavier Jou

Understanding of the international environment challenge. Analysis of country differences in political economy and political risks as well as cultural and social heterogeneities. Analysis of global organizational forms and international strategies. Importation and exportation strategies and financing. Global marketing and human resource management. 

To analyze and to understand the challenge and chances that companies face when expanding their activities internationally. To distinguish about the different tools and analytic competences available to the different specialized managerial roles when competing internationally.

Understanding challenges in the international environment. Analysis of country differences in terms of political economy and political risks as well as cultural and social heterogeneities. Analysis of global organisational forms and international strategies. Import and export strategies and financing. Global marketing and human resource management.

To analyse and understand the challenges and opportunities companies face when expanding their activities internationally. To distinguish between the different tools and analytical skills available to the different specialised managerial roles when competing internationally.

Amb aquesta assignatura coneixeràs quins són els principis clau per al disseny i la planificació de la recerca en màrqueting. Tècniques i mètodes quantitatius i qualitatius d’investigació de mercats. Transformació de dades, anàlisi i presentació de resultats. Noves tendències en la investigació de màrqueting.

Els alumnes veuran quins són els detalls essencials de la investigació de màrqueting moderna i descobriran eines pràctiques per poder-les aplicar en situacions de la vida real.