Xavier Jou

Understanding of the international environment challenge. Analysis of country differences in political economy and political risks as well as cultural and social heterogeneities. Analysis of global organizational forms and international strategies. Importation and exportation strategies and financing. Global marketing and human resource management. 

To analyze and to understand the challenge and chances that companies face when expanding their activities internationally. To distinguish about the different tools and analytic competences available to the different specialized managerial roles when competing internationally.

Understanding challenges in the international environment. Analysis of country differences in terms of political economy and political risks as well as cultural and social heterogeneities. Analysis of global organisational forms and international strategies. Import and export strategies and financing. Global marketing and human resource management.

To analyse and understand the challenges and opportunities companies face when expanding their activities internationally. To distinguish between the different tools and analytical skills available to the different specialised managerial roles when competing internationally.

A través de esta asignatura conocerás los principios clave para el diseño y la planificación de la investigación en marketing. Técnicas y métodos cuantitativos y cualitativos de investigación de mercados. Transformación de datos, análisis y presentación de resultados. Nuevas tendencias en la investigación de marketing.

Los alumnos comprenderán cuáles son los detalles esenciales de la investigación de marketing moderna y descubrirán herramientas prácticas para aplicarlas en situaciones de la vida real.