Montse Peñarroya

Role

Lecturer

Biography

Montserrat Peñarroya is the director of the Instituto Internacional de Investigación de la Sociedad de la Información y el Conocimiento (3iSIC) and Quadrant Alfa, a consulting and online investment company. She divides her day between teaching, research, consultancy and giving lectures at events in Spain and worldwide.

She graduated in tourism and did a postgraduate degree in international marketing and a master’s degree in the information and knowledge society. She is currently doing a PhD in business and economics.

She is a member of the advisory group for setting up the Catalan Government’s 2BDigital digital internationalisation project and a consultant in e-commerce, digital marketing and digitisation for SMEs at PIMESTIC, SDE-ICIC (Institut Català de les Indústries Culturals) and the Barcelona Chamber of Commerce.

Subjects they teach

Subject
Programme
Typology

Social Media in International Environments

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Programme:
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Description

This course shows students how companies can use different social media to reach international consumers effectively.

Créditos:
4 ECTS

Language:
Spanish

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