Montse Peñarroya
Role
Lecturer
Biography
Montserrat Peñarroya is the director of the Instituto Internacional de Investigación de la Sociedad de la Información y el Conocimiento (3iSIC) and Quadrant Alfa, a consulting and online investment company. She divides her day between teaching, research, consultancy and giving lectures at events in Spain and worldwide.
She graduated in tourism and did a postgraduate degree in international marketing and a master’s degree in the information and knowledge society. She is currently doing a PhD in business and economics.
She is a member of the advisory group for setting up the Catalan Government’s 2BDigital digital internationalisation project and a consultant in e-commerce, digital marketing and digitisation for SMEs at PIMESTIC, SDE-ICIC (Institut Català de les Indústries Culturals) and the Barcelona Chamber of Commerce.
Subjects they teach
Social Media in International Environments
-
-
Programme:
-
This course shows students how companies can use different social media to reach international consumers effectively.