Maria Àngels Ruiz
Role
Lecturer
Qualifications
Bachelor’s degree in Economic Sciences
Diploma in Business Sciences, qualified accountant
Biography
María Ángeles Ruiz has worked professionally in the field of international trade since 1970, specialising in breaking into overseas markets and setting up delegations in international markets. In 1996 she founded ARJ Consulting, which focuses on international marketing. She is authorised to work as a consultant for a number of Spanish and international organisations and has carried out consultancy and international cooperation projects in Latin America, Asia and Africa.
Subjects they teach
International Negotiation
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Commercial negotiation and communication. Cultural factors and their influence on negotiation. Benchmark criteria for structuring multicultural negotiations. Negotiation styles. Structure and stages in the negotiation process. Preparation of international negotiation. Developing the different phases of negotiation.
Apply quantitative criteria and qualitative aspects to decision making. Introduce basic aspects of marketing and planning commercial strategies.
Code:
40111
Créditos:
4 ECTS
Language:
Catalan / Spanish
Type of subject: Elective