Sergio Gil
Role
Lecturer
Qualifications
Bachelor’s Degree in Pharmacy
Bachelor’s Degree in BBA and Law (ESADE)
Biography
Born in Barcelona, Sergio María Gil Puy has spent extended periods of time in the Netherlands and the United States. Having always worked in the world of international business as an executive at multinationals, his latest position was as Senior VP at a US company, where he learnt how to work with diversity. After working for a while at a Swedish strategic consultancy firm, he set up his own company offering support for strategic management and international expansion and helping mostly Nordic companies set up in Spain.
Subjects they teach
Industrial and Services Marketing
Bachelor’s Degree in International Business and Marketing
Elective
Programme:
Bachelor’s Degree in International Business and Marketing
Industrial and services companies. Fundamental characteristics. Industrial markets. Design of service operations. The meeting between the client and the service provider. Quality management in services and industry.
Manage marketing strategies in a B2B environment (industrial marketing) and in a services environment. Assess and monitor the effects of marketing strategies defined for a B2B environment (industrial marketing) and in a services environment.
Code:
40107
Créditos:
4 ECTS
Language:
English
Type of subject: Elective